For customers who require immediate action, a Pay Per Click (PPC) advertising strategy can often be the fastest solution.
At Daronet Australia, we understand that it takes time to produce good results from an organic Search Engine Optimisation (SEO) campaign. For immediate action, a Pay Per Click (PPC) advertising strategy is best. One form of PPC advertising is Google Adwords – carefully placed advertisements throughout the search engine Google.
What is Google Adwords?
Adwords is Google’s answer to online advertising, using the PPC method to place advertisers websites at the top and right-hand side of results pages. Since it’s introduction in 2000, Adwords has become Google’s primary source of income because of it’s ever-growing popularity amongst advertisers desperate to increase their websites traffic. Adwords uses the bidding system, allowing advertisers to bid on both keywords and ad positioning, again, as with stand PPC systems, the cost of using Adwords depends on a variety of factors including the potential profitability of the website featured. Much like general SEO marketing on Google, Adwords also has it’s own set of rules in place to prevent advertisers from manipulating the system. One of which is the ban on certain keywords, for example, you can’t use a keyword that’s a registered trademark and any word that can be linked to hacking is also prohibited. Google have also banned websites deemed immoral from advertising through them, for example, student essay-writing services have been banned.
How do I manage my PPC advertising campaign? It seems too confusing to me.
To get the best results from your campaign, you need time, effort and expertise. That’s where Daronet Australia can help.
Daronet Australia’s PPC advertising campaigns are strategically designed to deliver effective results with careful keyword selection, competitor research, and creative development. We carefully plan and constantly monitor your campaign and review creative messages, click-through performance, landing pages, your competition and more.
With Daronet Australia’s PPC management services, your business pays only when someone clicks through on your ad. You only pay for results.
Here are some techniques we can use for your online marketing.
We put you firmly on the map!
Google Maps is fast-becoming a popular method for customers to find your business.
Millions of people use Google Maps every day, that’s a huge slice of the cake to be missing out on!
Smart phone users have the option to save favourite locations and sync them with their desktops, so be sure to make Google Maps an important part of your marketing strategy. Literally placing your business on the map!
What is Google Analytics?
In a nutshell, Google analytics is a smart solution that enables you to access comprehensive information. The information is derived from the data of your website traffic to ultimately analyze marketing effectiveness. Google analytics provides you with useful, easy to interpret information and resources at your finger-tips. We then use this data to write targeted ads in an even more engaging and focused way, enhancing your marketing campaigns and creating websites that produce more results.
Here are some of the tools used by Google analytics:
Advanced segmentation
Interpreting your traffic as a whole and analyzing particular areas that can be improved. You can also predefine custom segments that you can choose from such as “paid traffic” and “visits with conversations” that allow for a more specific segmentation. Alternatively, you can create your own with the adaptable and easy to use segment builders.
Custom reports
This function allows you to view reports in an organised manner, collate information in a way that you want to view it, having the option to create, save and edit. The interface is extremely user friendly, utilizing a ‘drag and drop’ method allowing you to adjust any metrics you’d like to change.
Dashboards
Customise your dashboard so that all the information you want is collated in one place, meaning you can email it to others – beats having to spend hours searching through reports!
This nifty little add-on makes finding you even easier than the standard Google Maps method. With millions and millions of people preferring Google Maps to heavy street directories, it helps to have you business details readily available. When potential clients are looking for your business on Google Maps, Google Places will alert them with additional information, such as; Phone number, website, hours of operation, etc. Don’t worry if you don’t yet have a website, it’s not even necessary to get your business signed up – oh and the best thing about it, it’s free!
